Sunny Delight is the fake juice “Designed To Deceive”

Center For Science in the Public Interest

From the Center for Science in the Public Interest

Sunny Delight Is “Designed To Deceive”
Statement of CSPI Executive Director Michael F. Jacobson On The Deceptive Labeling and Marketing Of Sunny Delight Junk Drink

I am pleased to join with the Florida Department of Citrus, the Children’s Foundation, and doctors and nutritionists in speaking out against Sunny Delight.

Sunny Delight is the fake juice from Procter & Gamble, the same company that brought you the fake fat Olestra. There is nothing either sunny or delightful about a junk food that’s dressed up as real fruit juice. But Sunny Delight is not much more than sugar water with negligible amounts of juice and a bit of vitamins added.

Surely no parent would think that giving orange soda to children is the same thing as giving them honest-to-goodness orange juice. But because some supermarkets actually place this product next to real juice and milk in the refrigerated aisle, parents and children alike are led to believe that Sunny Delight is juice. But it’s not. Sunny Delight’s marketing campaign is designed to deceive, and it succeeds.

Sunny Delight is little more than orange soda, minus the bubbles. And considering how cheap its ingredients are, it is outrageous that the pricing of Sunny Delight comes anywhere close to real orange juice, but it does. We found that in several Washington, DC grocery stores, Sunny Delight costs almost as much as Minute Made frozen 100% orange juice, and is actually a little more expensive than Safeway frozen orange juice. And either it has a remarkably high profit margin, or Procter & Gamble has to charge that much so it can afford to pay off retailers to put it in the refrigerated section.

One variety of Sunny Delight advertises itself as a “Florida Style” Tangy Citrus drink. But this product has just about nothing to do with Florida, and it has only marginal amounts of citrus. It might be tangy, but it would be more accurately called “Factory Style,” instead of “Florida Style,” because that is really where this product comes from. A factory. Not fruit.

If ever there were a compelling case for reading the fine print on the ingredients list, this is it. My message to parents is this: If you want to buy juice for yourself and your kids, make sure the label says 100% juice. And frankly, if you want to drink a tangy solution of water, high fructose corn syrup, yellow #5, and some other chemicals, with or without bubbles, save your money and choose one of the cheaper versions.


About chiropractor

Welcome! My name is Dr. David Pearson. Please let me take a moment to share some of my background with you. I have been practicing chiropractic for over 25 years, and I am committed to providing better health and a better way of life to my patients by teaching and practicing the principles of chiropractic wellness. After completing the same undergraduate study that other types of doctors do, for me to become a Chiropractic Physician required another four years of postgraduate college education. I attended Palmer College of Chiropractic graduating summa cum laude in 1985. I have taken advanced courses in quite a few different techniques, such as Gonstead, Thompson, Logan Basic and extremity adjusting. Before going into practice I had to pass a rigorous National Board Examination and stringent licensing requirements. I currently hold licenses to practice in Florida, New York and Colorado. I am a member of the Florida Chiropractic Association (FCA). I also attend post graduate seminars each year and read professional healthcare journals to keep up with the latest research and techniques in chiropractic. I am originally from Western New York, a small town south of the Buffalo -Niagra Falls region, called Jamestown. Lucille Ball was also from Jamestown. My wife, children, and I moved to Palm Coast, Florida a year and a half ago.
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One Response to Sunny Delight is the fake juice “Designed To Deceive”

  1. Great points altogether, personally I’m gonna have to bookmark this and come back to it. I’m curious if you have any follow ups to this post?

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